The5Ps.com will be a resource for business executives, managers and entrepreneurs. Building on the principle that marketing is the cornerstone of business, this site will bring life to the book, Leading Edge Marketing.
CREATE, DESIGN & DELIVER Products and Services... PROFITABLY
- Flagship Articles
- Effective Management: GOSPA, PgMP-PMP, ITIL
- Tools
- Mailing lists, company profiles …. and more
- Newsletters and Newsfeeds
CREATE, DESIGN & DELIVER Products and Services... PROFITABLY
The book Leading Edge Marketing and its extensions included throughout this site, explain how to achieve this. In addition, this site will contain additional resources to help you deliver profitable products:
Flagship Articles
- The 5 Ps of Marketing, DiscoverIT
- The 5 Ps of Marketing, NEWAVES Magazine, November 1995
- The “Ps” of Marketing, Wireless Business & Technology, January 1997
Tools
- Time Value of Information calculator
- Ad Placement Evaluator
- Customer Relationship Management, Email Marketing and SEO combos
- And more
Mailing lists, company profiles, lead lists and more
- Recommended sources of mailing lists with descriptions
- Sources of company profiles with descriptions
Newsletters and Newsfeeds
- Lists of news feeds (RSS) sources
- Recommended Newsletters
Effective Management frameworks
- GOSPA
- The5Ps
- The TUMAC Principle
- PMI (PgMP & PMP)
- PRINCE
- ITIL
| Tools | |
|---|---|
| Time Value of Information calculator | The Time Value of Information formula was included in Wireless Computing Primer and also Leading Edge Marketing, both by Veronica Williams. Many clients found this as valuable as the Time Value of Money formulas (i.e. Internal Rate of Return, etc.). This calculator helps create the statistic by responding to questions and inputting information. |
| Ad Placement Evaluator | You answer questions about your target market, the media and other places you are considering placing ads, your budget and the number of years you have to generate a return. This tool will give general guidelines on where ads may be placed and for how long |
| Customer Relationship Management, Email Marketing and SEO combos | The cottage industries of CRM, Email marketing, CEO and other software is beginning to consolidate. To achieve a baseline level of functionality, multiple products must be used. To avoid being locked in, or a huge migration cost in a few years, you should choose wisely now. We will apply our 25 years of using CRM and mailing tools to highlight & recommend the combinations of products to consider. |
| Flagship Articles | |
| The 5 Ps of Marketing, Discover | The complete article. Information is still relevant and formed the foundation of the book, Leading Edge Marketing. |
| The 5 Ps of Marketing, NEWAVES Magazine, November 1995 | The complete article. Information is still relevant and formed the foundation of the book, Leading Edge Marketing. |
| The “Ps” of Marketing, Wireless Business & Technology, January 1997 | The complete article. Information is still relevant and formed the foundation of the book, Leading Edge Marketing. |
| The 5 Ps of Marketing, Discover | The complete article. Information is still relevant and formed the foundation of the book, Leading Edge Marketing. |
| Mailing lists, company profiles, lead lists and more | |
| Recommended sources of mailing lists with descriptions | We will provide a list of qualified mailing lists. |
| Sources of company profiles with descriptions | Manta, Hoovers, CNN Money, Yahoo! Finance, OneSouce, and more. |
| Effective Management frameworks | |
| GOSPA | Used by Williams more than 40 years, described in ACT Inc. literature and in the upcoming book, Leading Edge Marketing, this management framework will be explained in detail. Sample GOSPAs for different types and levels of managers will be provided. |
| The5Ps | Created by Williams in the early 80’s, the 5Ps are described. We will highlight the differences between this framework and those that espouse a different 5th P. |
| The TUMAC Principle | Defined by Williams and described in Leading Edge Marketing, this section of the site will explore this principle in more detail. |
| PMI (PgMP & PMP) | We will explain these credentials and provide links to Project Management Institute (PMI) site. A link to an article about credentials will be provided. |
| PRINCE2 | We will highlight this credential and provide links to APMG, the APM Group Ltd., TSO, the Cabinet Office of HM government, and the official site. |
| ITIL | We will highlight this credential and provide links to relevant information including EXIN. |
| Newsletters and newsfeeds | |
| Lists of news feeds (RSS) sources | We will describe the sources of news feeds and provide links to popular RSS feeds. |
| Recommended Newsletters | We will describe what a good newsletter should include and provide links to popular newsletters. |
